A straightforward approach to frontend work.

I'm Ethan Bancroft, a freelance frontend website creator working with small businesses that want a site they can feel confident sending people to. My work is centred on clarity: clear layout, clear messaging and a clean experience on desktop and mobile.

Some clients need a site built from the ground up. Others already have something live, but it needs better structure, tighter wording, cleaner sections or regular updates. My aim is never to make a site look fancy for the sake of it, but to make it feel trustworthy and better at turning visits into real enquiries.

I focus on frontend delivery and content support because that is where I do my best work. That means cleaner builds, sharper attention to detail and honest advice about what is in scope. If something sits outside that remit, I will say so rather than overpromise.